When setting up a new storefront, the main goal is to make your name easy to see for those who are passing by. While this is effective for gaining attention, it only works for those who actually drive or walk past your store. If you’ve set up shop on a street that isn’t too busy, you won’t gain much recognition.
That’s why you need to find ways to get your brand out into the community without relying entirely on your storefront. Fortunately, we’ve come up with a few ways to get your business name seen outside the store that can work quite well.
Let’s start with one of the most well-known examples: billboards. These giant signs have been around longer than the modern art of marketing. People always knew that the best way to get others to notice them was to put up signs reminding them that their company exists. This method is just as effective now as it was back in the day.
Many business owners write this one off because billboard advertisements can be expensive and stand primarily on highways, which they think won’t help them. While both assumptions have some truth to them, they’re not absolutes. If you look around, there are actually a good number of local billboards you can rent out, and many of them are reasonably priced. You just have to take the time to find them.
While they might not be as large and prominent as billboards, some would argue that using vehicle wraps is one of the most effective ways to get your business name seen outside the store. They are a one-time cost, and anyone who drives past one of your vehicles will clearly be able to see these advertisements.
The only real downside is that you’ll need a fleet of service or delivery vehicles to put them on, and not all businesses need something like that. However, if you’re determined to use a car wrap to get your name out there, you could always get one for your personal vehicle. Regardless of whether you need commercial vehicle wraps for just one car or a group of them, Atlanta Custom Signs will be able to help design and create just the one you’re looking for.
Our final suggestion for getting your name out there is to get your company involved in community events. Whether it’s the local fair or a public fundraiser, you can participate in these events to show potential customers that your care about the town and the people who live in it.
Setting up a company booth at an event will get people looking at you and coming up to ask questions if they’re interested. If you’re helping with a fundraiser or charity event, you can donate a sum of money that will allow you to be an official sponsor of the event, putting your name out there for others to see. Plus, people who recognize your brand will associate it with whatever cause you’re supporting.
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