Even though COVID-19 isn’t completely gone, life for most people has returned to a state of normalcy. Despite that, many people have grown accustomed to shopping online even though stores have returned to regular operating hours. Therefore, business owners must find new ways to make coming into the shop worthwhile for their customers. If this is a problem that you need some help with, these tips on making your retail location more engaging should be useful.
Talk With Your Customers
First and foremost, the best way to keep a person inside your store engaged is to take the initiative and do it yourself. Customers typically choose not to talk to others unless they have to. This usually leads to a boring experience that’s no different than shopping online from your couch. You and your employees need to make an effort to talk to people who enter.
The basics, such as welcoming them when they walk in and telling them about your current sales, are all well and good, but most people simply brush those off and move on. What you need to do is try striking up a conversation with them. If you find a common interest, there’s a good chance you’ll see their smiling face back in your shop in no time.
Put Up Fun, Helpful Signs
Even if you manage to get your customers to talk to you, you’ll never remember everything you want to say to them while they’re shopping. That’s why you need to use signs to help guide them around the store or remind them of what’s on sale.
Of course, anyone can write some words on a piece of paper. You need to do more than that. Therefore, you should put up some fun and eye-catching signs for viewers. If you’re looking for this type of interior signage in Atlanta, GA, then Atlanta Custom Signs is here to help.
Play Some Unique Music
How often have you walked into a store and heard the same Top 40 radio station or boring elevator music? Probably more times than you could count. Sure, this happens because they’re the safe options, but that’s exactly why you should break the mold a bit. If you play unique music in your store, customers will take notice.
Hearing some upbeat tunes might even put them in a happier mood, making them more likely to buy something. Also, it’ll help them better remember you, increasing the chances that they’ll come back sometime soon.
Have In-Store Specials and Events
In the end, though, what good are these ways to engage with customers more in your retail store if no one is coming in the first place? The short answer is that they’re not useful in that case. That’s why you need to advertise special in-store sales online. Whether you tell people through your shop’s website or social media channels, you should get the word out that people need to come to your establishment to get in on these deals.
If you want to take it a step further, you can set up events like charity drives or live music to get people in your store. Once you’ve drawn in more people, you can use the previously mentioned techniques to turn them into regulars.