Wayfinding signage may not seem particularly complicated at first. But there is quite a lot that goes into wayfinding signage design that you would probably not think of if you were not involved in sign design. If you’re in charge of managing a business, government building, residential building, educational institution, or any other kind of public space, you’re going to need wayfinding signage. Here are five things you should know about wayfinding signage.
Before we get into the specifics of wayfinding signage design, we should make one thing clear: placement matters. A lot. You can have the nicest, most intricately designed wayfinding signage made from the best materials, but they won’t do you any good if they’re hidden behind a ficus plant or they’re all affixed to the wall only three feet off the floor. You have to find the best spots in your Atlanta business or building to install your wayfinding design.
2. Types of wayfinding signs
There are many different wayfinding signs you can use for your Atlanta-area space; it all depends on what you need. You should assume that your guests will need as much help as possible finding things, so when in doubt, use a wayfinding sign. Wayfinding signs commonly direct people to places such as:
- Emergency exits
- Reception desks and reception areas
- Parking lots
- Conference rooms and conference halls or auditoriums
- Patios and courtyards
- To various products being sold in a retail space, e.g. aisle signs
- And more!
3. Communicating your brand with wayfinding signage design
Wayfinding signage design is about finding a way to say so much more with a wayfinding sign than merely directing people to a specific place. You can convey subtle elements of your brand with wayfinding signage. If your business is all about creativity, you can have wayfinding signage designed using unorthodox shapes and utilise unusual fonts. Fun businesses can use colorful lettering and backgrounds. Businesses that want to communicate professionalism can use engraved wayfinding signs.
4. Materials for wayfinding signage design
There are a plethora of materials you could use to make your wayfinding signage. The only limit is your imagination. Common materials include: wood, brass, copper, vinyl, high grade plastics, glass, and more. It all depend on the type of wayfinding sign you want. A wayfinding sign could be as simple as a plaque affixed to the wall or large and colorful floor graphics. You have a lot of options, so it’s best to discuss and brainstorm with an experienced Atlanta-area sign design studio.
5. ADA wayfinding signage
Another thing a good sign design studio can do for you is inform you of all the relevant ADA regulations that might apply to your wayfinding signage. ADA stands for “Americans with Disabilities Act” and it means that all wayfinding signage must designed in such a way to be readable by those who have a vision impairment or possibly no vision whatsoever. ADA laws vary from state to state, municipality to municipality, and may also depend on the size of your business. That is why you need to commission a sign design studio who knows all of the ADA laws in Atlanta that might pertain to you.
Atlanta Custom Signs
To learn more about wayfinding signage design, please contact Atlanta Custom Signs at our website or call us at 470-355-8170.