When running a business, especially a small business, it can be tough to know how much money and space you should devote to signage. Competition is tough in the Atlanta area and profit margins are often slim, especially for new businesses. Some signage is absolutely necessary but for other signs, many business owners need to be convinced of their v...
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Sidewalk signs have long been a favorite method of Atlanta-area businesses to attract attention and bring in new customers. Like many of the best signs, sidewalk signs are elegant in their simplicity; they offer a lot of benefits with very few drawbacks. But this is not to say you can just slap your business’s name on a sidewalk sign and expect a...
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It might be a little old fashioned, but have you ever heard the phrase, “banner day”? As in, “Today has been a banner day for our business”? It’s meant to say that the day in question was so successful that it was emblematic of the great achievements your business has made. Why “banner”? Well, let’s not fall down into an etymologica...
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