What are Channel Letters?

Channel letters or pan channel letters are large individual letters. They are commonly used as exterior signage on businesses, churches, and in shopping centers. There are three basic types of channel letters with a fourth type a combination of two types. The major point of differentiation between types of channel letters is in how they are illuminated.

Channel letters are aluminum or plastic “cans” or “pans” shaped into letter forms. We have a team of expert signage consultants who can help you with the creation of your customized channel letter signs. If you want to discuss more the sign related services we offer, give us a call today.

Types of Channel Letters

Open-face channel letters

They are quite simply an aluminum can shaped as a letter with the open side of the can the face of the sign with neon tubing exposed.

Internally lit channel letters

are sometimes called front lit channel letters. The cans have the open side facing the viewer as does the open-face channel letter but the face has a colored acrylic face so none of the electrical workings show.

Front / back lit channel letters

combine internally lit with back lit illumination. They create a very striking illuminated sign.

Reverse lit channel letters,back lit and halo lit channel letters

Reverse lit, back lit, and halo lit refer to the illumination coming from behind the letter rather than from the face of the letter. The channel letters are mounted off the wall with studs or a raceway so the lights inside the can cast a glow around each letter from the back.

Channel Letters Features

Exceptional visibility

Illuminated channel letters are highly effective at night, lighting up your brand or marketing message. They attract attention and give small businesses the visibility they need to stand out among large box stores and franchises.

Extremely Versatile

channel letters are extremely versatile and can be used as signage for different types of establishments.

Easy to Install

Channel Letters can be installed in any outdoor space easily.


Channel Letters are highly durable signs.

What are Channel Letters For?

Channel Letters are common sight in restaurants, shopping malls, bars, pubs, retail stores, specialty stores, etc and are extremely popular, and many clients prefer to get these striking features installed on their properties. They are some of the best ways to showcase your business in a sophisticated and powerful way. Channel letters are essentially individually cut letters and graphics that are illuminated to make them easily visible at night as well.

Why Choose Atlanta Custom Signs

Next Day Production

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100% Satisfaction

Let Atlanta Custom Signs’ specialists, production artists and installation pros create your next channel letter. From your initial idea to creating your impressive channel letter, we’re with you all of the way, through:

  • Concept & Design
  • Creation
  • Installation
  • Maintenance

Get unmatched support and expertise

Get an expert’s take on your order

Not just another sign company, Atlanta Custom Signs wants to be your go-to local sign expert. We’ll walk you through your channel letter design to determine the best look for your brand. Channel letters are custom built, so you get a unique look that’s all you.

We use only quality materials for all our channel letters. We provide exceptional customer service at every level, over the phone or online.

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