One of the most challenging things about marketing as a small business is determining how well a particular advertisement performs on a regular basis. There’s no way to know who’s seen it and who liked it without pestering your customers and asking them every time they come in. Since you can never be sure, the only thing you can do is make them as appealing as possible. That’s why we will take this time to go over ways to drive engagement with electronic message boards.
Include a Call To Action
This is, by far, the most vital part of any advertisement that you’ll ever run. If you don’t try to inspire onlookers to take action, they most likely won’t. Doing things like telling them your location or how to reach you are great ways to get potential customers to act. If you want to take it a step further, encourage them to follow you on social media. Regardless of what you choose, all we ask is that you be sure to include it if you want to see results.
Keep Your Message Simple Yet Relevant
A majority of people only take short glimpses at any signs they pass on the road, so you don’t have a lot of time to get your message across to them. The fewer words you include, the more likely they’ll be to actually read the whole thing.
The problem with conciseness is it can be difficult to make it relevant to your business. For example, if you own a restaurant and your signage says “Hungry? Be sure to get off at the next exit,” you are unlikely to get many people to come to you. Sure, it was concise, and they read the whole thing. However, they have no idea what you’re selling or who you are from that blurb.
Utilize Imagery and Motion
One thing you can do to fix this issue is to use pictures and symbols to help get your message across. Put your logo on the billboard so people know who you are without having to read it. The more imagery you have, the less reading the onlookers will have to do.
Also, try to keep in mind that you are using an electronic message board, which we offer through our site. Because of the way they work, you can have moving parts. A billboard that moves is way more likely to get looks than a static one. Including animations with your pictures will make your ad more appealing.
Update It Regularly
Our final tip for driving engagement with electronic message boards is to update them regularly. If you have a new special, this is a great way to let people know about it. Even if you have a standard message, it’s a good idea to switch it up to get those who pass by regularly to give it a second look. The best part is changing an electric billboard is much easier than a real one since you can quickly change it through a computer.