When you and your company decide that it’s time to start doing some sign-based advertising, a lot of planning and strategizing go into it, especially when it comes to the location you decide to go with. If you need some advice on finding the best placement for your signage, we’re here to help by diving in-depth into all the factors you need to consider when choosing a spot.
The most important consideration is how many people will see your sign on a daily basis. The more people who see it, the more likely you will be to gain some interest from it. It’s good to find a location with a high density of either car or foot traffic.
More doesn’t always equate to good, though. If a thousand people with low incomes drive past your sign for luxury cars every day, you’re not going to get much traction out of that location. Research the area to see who goes through there most frequently. That way, you can target your ad to those who are most likely to see it.
Once you’ve found an area of town that has the right people you’re looking for, it’s time to find a spot where people will be able to pay better attention to your sign. If your audience is mostly on foot, this is a lot easier since they can stop if they are genuinely interested in what you have to say.
People in cars don’t have this option. They need to pay attention to the road and can’t slow down to read about your offer. That’s why intersections with stoplights are ideal. You have people sitting around waiting for the light to change with nothing better to do than read your sign. However, if that’s not an option, you can target long stretches of highway where there’s nothing better to look at. Just try to avoid turns since they will give drivers less time to read your entire ad.
Once again, this is more pertinent when you’re finding the best placement for your signage for people in cars. Trees and other tall objects could be obscuring your sign, depending on the angles from which people are looking at it. There could also be other flashier and more eye-catching billboards in the way, so be sure to scope out the area before you invest in your location.
Once you figure out all these previous points, it’s time to determine if the location will be worth the price. The cost to rent a billboard is usually dependent upon how populated its area is more than anything.
If you really want to spend the extra cash to get as many eyes on it as you can, be sure to come to us for your commercial sign installation needs in Atlanta, Georgia. We will help ensure you get the most of that space by designing a sign that will grab the attention of all who pass it.
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