Whether your business has caught its second wind from a fatal setback or it’s simply starting to recover from the initial news of the coronavirus outbreak, now is the time for you to get your company back to the point it used to be and beyond. If you are unsure how to do that, we have some tips regarding how signage can help small businesses get back on their feet, so be sure to read through them and try them out for yourself.
A common strategy for bouncing back after a string of failures as a company is to go through a rebranding. If that’s the step you took to bring your business back from the brink, then you need to make sure you clearly communicate that with your target audience. There’s no better way to do that than with some strategic signage.
Show off your new brand and let people know that you’re back in business! If your rebranding led to you changing your name, be sure to let people know who you used to be. You want to make sure your signs attract the people who used to frequent your establishment as well as some new ones. If you need some help making your custom graphics and signs in Atlanta, Georgia, we can help you find the perfect look for your new brand, so you can show it off to the world.
Changing locations is another common move that can help a small business make a comeback. Sometimes a company’s failure is simply due to not enough people passing by the storefront. Even though you’re in a more noticeable spot now, you still need to communicate that to potential consumers by using signs. Let them know that you moved and give them the address or some simple directions that they can follow to find you more easily.
Our final suggestion on how signage can help small businesses get back on their feet is to make sure you pass along any new information that is relevant to your company now. This could be policy changes or rules regarding how you’re protecting customers from COVID-19. These types of signs are best used inside or by the front entrance of your establishment.
While standard signs work great for this type of info, we’d recommend that you use digital ones if possible. Policy changes and rules are likely to change often, and digital signs are much easier to update frequently. Plus, your new customer base will be more likely to see them.
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