When opening a new shop, there are so many aspects you have to consider that it can be a bit overwhelming. Due to that, some parts of your new store might get overlooked. One such item that falls into that list is company banners.
When you do start focusing on this aspect, the first thing you need to consider is where you’re going to put the banners. This blog post will go over the differences between indoor and outdoor banners and which is best for your business.
Let’s start by going over the purpose of outdoor and indoor banners. If you want to hang your sign outside, your goal for it will likely be to draw people in. You can also use them to spread awareness, but even that angle involves you making consumers aware of your business so that they’ll come to your store.
Once the people are inside, you can use indoor banners to try and make a sale. Of course, you can use these signs to add some style to your interior, but if you want to take full advantage of the space, you should try to drive a call to action for viewers.
The details of indoor and outdoor banners vary quite a bit as well. Outdoor banners have to be short and to the point since most viewers will be in a fast-moving car and only see them briefly. Because of that, large fonts and pictures are best for getting your message across.
Since people inside your store will be stationary, they can take more time to fully examine your banners. That means you can use smaller fonts to include more details about your products and services.
One of the most important aspects of these signs is what they’re made of. Not only do your outdoor banners need to be made from a material that people can read in direct sunlight, but they need to be able to hold up against the elements as well. This limits which fabrics you can use.
For indoor banners, you can use whatever materials you want, even cloth. This frees you up to be more creative with your designs and use materials that are more on-brand for your business.
Which Should You Choose?
While we recommend that you use both indoor and outdoor banners, we understand if that’s not possible, given your budget. If you can only do one, we’d recommend going with indoor banners since you could can them in your windows and get the attention of people outside of your store. Be sure to reach out to us if you are in the market for custom indoor signs.
Now that you know the differences between indoor and outdoor banners and which is best for your business, we hope you feel more prepared for the grand opening of your shop. A well-placed sign can go a long way toward your future success.