Point of purchase (POP) signs are advertising materials placed next to the merchandise they’re promoting.
POP signs are traditionally located in the checkout area, or wherever the purchase decision is made. In this way, they’re perfectly positioned to take advantage of customers’ emotional impulse-buy behaviors. However, modern point of purchase signs appear throughout store interiors.
If you’ve ever doubted the impact that quality point-of-purchase signs can have on your business, consider this: some 70% of retail purchases aren’t decided until the customer actually steps foot in the store. That means with the right display, you can influence the vast majority of your in-store sales.
Understanding your point of purchase sign options
POP displays can be as simple as a sign or “shelf talker” sticker, and as elaborate as a dedicated display made up of multiple visual elements built around the target merchandise. More often than not, it’s a case of “the more, the merrier” — one study by Brigham Young University indicated that displays with point of purchase signs outperformed those without by 20% — but every business is different.
Point of purchase signs come in a wide variety. They can be wall mounted, floor mounted, hung from the ceiling, fixed to aisles, and more.
Custom point of purchase signs in Atlanta, Georgia
At Atlanta Custom Signs, your point of purchase sign designs are only limited by your imagination.
We create custom point of purchase signs in any shape, size, color, and design you need to represent your brand and maximize in-store sales.
Call 470-355-8170 to learn more about what’s possible at Atlanta Custom Signs.