We’ve all seen them before—the cars that drive around town with their company’s name and logo printed on them. They’ve become quite the popular option these days—and for a good reason, too. They are one of the most cost-effective commercial signage options on the market. However, no matter how much you save, vehicle wraps are useless unless people can actually read them. That’s why we’ve made a guide for the basics of vehicle lettering. That way, you truly get your money’s worth on your car’s new look.
What good is a vehicle wrap if no one can read what it says? Sure, that cursive font looks nice and goes well with your brand, but nobody is going to know what it says when you’re passing them on the freeway. Use blocky letters on your car, so people will clearly be able to see them. Also, make sure your font is large. If someone isn’t in the lane next to your car, you’ll still want them to have a chance at being able to read it.
While a name and logo are nice, most people won’t know who you are or what you do if that’s all you have. Try to include things such as a mission statement or a basic description of your company. Give them a way to contact you by including your website or a phone number. Include call-to-actions. That way, they’ll be more inclined to do it now, instead of waiting until they get home, where they’ll most likely forget about even seeing your car.
While all of the previously mentioned points are useful, you don’t want to overload your vehicle with information. It still needs to look like a car, not a book. Plus, if you have too much info, the chances of anybody being able to read it all are slim unless they happen to be next to you at a stoplight for an extended period of time. Conciseness helps your vehicle wrap convert more viewers into customers.
If your choice of lettering is boring, most passersby won’t even give your car a second look. Use special effects and reflective decals on your words in order to catch the attention of others. The reflective decals are especially useful if you do a lot of night driving since it allows the lights of other cars to show the outside of yours better.
Even though the focus of this post is the basics of vehicle lettering, that doesn’t mean that you shouldn’t use pictures when you can. Graphics help with all of the previous points. They can better catch other people’s attention, as well as help with the conciseness of wording. As the saying goes, a picture is worth a thousand words. While that maybe be an exaggeration, graphics on your car will really help with the overall effectiveness of your vehicle wrap.
If you think that having a vehicle wrap with extravagant vehicle lettering is for you, then be sure to check out our website to see the possible options that we have available to you.
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