A lot of time and effort goes into keeping up a store, especially when it comes to the outside. Extreme weather and harsh sunlight can do a real number on your brick-and-mortar shop. While the entire exterior of your establishment is worth taking care of, none of it is as crucial as the sign. Don’t simply take our word for it though. Take a look at these reasons why regular sign maintenance is so important.
The most notable benefit is that maintaining your sign will save you money in the long run. Some companies don’t bother with maintenance because it costs them time and money. However, if your sign were to break down due to a lack of maintenance, it would cost you way more. Maintaining it will help it last longer, giving you the biggest bang for your buck.
If a sign starts to break down or wear out, it’ll be more difficult for people passing by your store to tell who you are. If your sign isn’t effectively displaying your name, it’s essentially useless. Why would you want to pay for something that only works for a few years? The short answer is that you wouldn’t. Maintaining your sign will ensure that it continues doing its job for many years to come.
Even if your sign hasn’t degraded to the point of illegibility, potential customers will still notice when a sign isn’t well kept. When they notice that, it could cause them to think that the rest of your store might be in the same condition. If someone can’t take care of their sign, why would people believe the store would look any better inside? A sign in poor shape is likely to send customers elsewhere.
One important reason to maintain your store’s sign is to keep people safe. In the worst-case scenario, a broken-down sign could fall and land on one of your paying customers. If there are loose electrical wires, the damages caused could be far more severe. These scenarios are lawsuits waiting to happen. It’s your duty as a business owner to keep the people on your property safe at all times.
To properly maintain your sign, you should start by cleaning it regularly. When washing it down, check for any cracks or breaks that might be forming. If you see anything concerning, take the necessary steps to fix it immediately.
If you aren’t sure how to fix the problem, reach out to a custom sign company like ours. We work with signs daily and provide maintenance services for our customers who need them. We also want your sign to last, and we’ll do what we can to make that happen.
