People are starting to venture outdoors once again, and business is starting to pick up. To get your business back to where it was at the end of 2019, signage is key. Letting people know that you are open and ready for customers is vital. That means utilizing outdoor signs that get attention. We have some solid tips for designing effective outdoor banners to get your business noticed.
Outdoor signs need to be legible from a distance first, then up close. Don’t get overly creative with the font on the banner. Script-like fonts are hard to read at a distance, and most people won’t try to figure it out—they’ll just avert their gaze and move on. Use simple and bold fonts that are easy to read, no matter how far away the person is.
Make sure that the banner is the right size for the space. You don’t want a banner that is too big for the wall, and you don’t want one that is so small that no one will notice it. Size the banner so that it will fit nicely, literally and figuratively, in the space you intend to put it.
When designing the banner, make it speak to your brand. Use all the branding that you have, including company logos, colors, images, and fonts. Make sure your customers know that it’s your business on the banner.
Large banners aren’t meant to be community bulletin boards. Don’t overload it with information; keep the message simple, direct, and to the point. If you’re advertising a sale, tell them what, where, and when. If you’re hosting a grand opening, just tell them when the event is and how they can participate.
The most important tip for designing effective outdoor banners is to remember to include contact information. That is elementary, yet it’s easy to overlook. Include a phone number, web site, or physical address—or all three. Make sure that people know how to contact your business so that they can spend their money with you.
Atlanta Custom Signs is the place for vehicle wrapping and outdoor signs in Atlanta. Contact us today so we can help your business thrive.
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