Considering that people see countless billboards and banners everywhere they go, adding another one won’t guarantee a noticeable level of results for your company. Instead, you need to do something to make the sign stand out so people will notice it. That’s why we’ve made a list of tips for designing successful commercial outdoor signage, so you’ll get fantastic results.
Before you create your sign, walk around town and look at your competitors’ signs. What works and what doesn’t? Of course, you can’t know for sure if their sign brings in customers or not, but you can at least determine if it would work for you as a potential customer.
If you have the time, sit nearby and take notes on how many people see the sign. Out of the people who look at it, pay attention to those who take a moment to read it. This will give you a good indication as to how effective the sign is, which will help you decide what’ll work best for your signage.
The location of your sign is its most important aspect. Even if you had the most remarkable sign ever, it’d be pointless if no one could see it. Whether it’s in front of your store or the side of a busy road, make sure it’s visible to anyone who passes by.
Your sign should catch people’s attention, so design it to do so. Use complementary colors and give it a unique design. The goal is to get it to stand out, but not in a way that makes it unpleasant to look at. If there’s a way to incorporate your company’s colors into the sign, do that as well to help with recognizability.
Reel in passerby having an effective message on your sign. Keep it short but engaging. You don’t want to bore your audience with a bunch of useless information. Also, make sure you use a readable font—this is essential. Nothing will turn a viewer off quicker than a sign they can’t easily read.
Our final tip for designing successful commercial outdoor signage is simply to have fun with it. Use attention-grabbing graphics or make a joke in your wording. Do something that’ll make people remember your sign, so they’ll check out what you have to offer.
If you need help with any aspect of your commercial outdoor business signs in the Atlanta, GA area, take a look at our services. We’re experts in this field and would love to help get your company’s signage just right.
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