Creating your brand is easy—making it successful, on the other hand, is not. A lot of thought and planning goes into making a brand take off. If you’re a small business, it’s not like you need to try to compete with brands such as Nike or Google, but your business needs to have some level of recognition. When your company is brand-new, it can be challenging to come up with a strong brand strategy. Because of that, we’ve decided to make a list of tips for successful brand awareness just for you.
Differentiate and Stay Consistent
The best way to stand out from the competition is to differentiate yours from them. This needs to be done early in your branding campaign; that’s why we listed it first. Find out what your competitor’s customers wish they did differently, then do those things yourself.
None of this will mean anything for your brand unless you stick with it, however. If you say that you’re different in order to gain customers only to change back once you get them, no one will be able to trust your brand. Staying consistent in your message is what builds trust and allows your customers to talk positively about you and recommend you to their friends.
Create a Brand Image
You’ve most likely already made a name and website for yourself and possibly even a logo. If you want all those things to be a part of your brand, you need to use them all with each other. Use the color scheme of your logo on your website and name. Whenever you put your name on something, put your logo with it. You should also put both of them all over your website.
If you want to advertise, be sure to use your name, website, and logo on ads. If you haven’t already started advertising and are interested in creating custom advertising signs, be sure to check out our website to see what options are a good fit for you. Branding can’t do its job unless you start putting your name out there for other people to see.
Start a Local Partnership
Our final tip for successful brand awareness might not work for every business out there, but it’s too good of a strategy not to mention. Imagine your business sells peanut butter. It’s a great product with many uses, but there’s one thing that goes really well with it: jelly. Continue to imagine how much more business you would get if you made a partnership with an already established jelly company. People who already know and love that jelly company would then try your peanut butter simply because the jelly company is working with you. BACK
Now stop thinking about PB&J and think about your own company. There’s probably another company in your area that would match up with yours just as well as peanut butter matches up with jelly. Go to them and propose a deal that’ll give both of you more brand exposure. The options for this type of partnership are near limitless.