Businesses reach new customers in many ways. Have you ever seen a van or truck with a business name and number on it? This is vehicle lettering, which is a great way to catch consumer’s eyes. We suggest a few tips to make vehicle lettering legible, so keep reading to learn more.
Keep It Simple
When you have letters displayed on your vehicle, it’s important to keep it simple. When someone looks at the vehicle, they should know exactly what your business offers. Do you offer a service? Do you offer a product? This should be obvious. You should display the name of your business and a way for customers to contact you. You could also include a short slogan. If your slogan or name doesn’t clearly indicate what your business does, however, make sure to include that information as well.
Choose Contrasting Colors
The lettering on a vehicle should catch the eye of a consumer. Choosing contrasting colors is one of the best tips to make vehicle lettering legible. The first thing to consider is the color of the vehicle. You want the letters to show up, so make sure you know the color of the vehicle before you pick the color of the lettering. When it comes to choosing contrasting colors, a good place to start is with complementary colors. These are colors that sit across from each other on the color wheel. For example, red and green, yellow and purple, as well as orange and blue are complementary colors. You could choose a tint, tone, or shade of these color combinations.
Lastly, make sure the letters are big enough to read from a distance. A good rule of thumb is to choose lettering that’s at least five inches in height. You could also go bigger if you choose. The font size will ultimately depend on what type of vehicle you have and the number of words you choose to display. When it comes to font, choose something that’s easy to read. For example, Arial or Calibri are safe options for a font.
Vehicle lettering is a great way to reach new customers. At Atlanta Custom Signs, we offer vehicle lettering in Atlanta, GA. Feel free to reach out if you have any questions, as we’d be happy to help.