When figuring out what kinds of signs you want to use for your business, whether for advertising or simple branding, you first need to decide if you’re going to try out digital signs or stick with traditional ones. While it may seem like a simple choice, there’s actually a lot that goes into deciding between the two. This guide on what to know about traditional and digital signs should help you come to a decision for your company.
You may think that both types of signs take up roughly the same amount of space, and you’d be right. However, the main thing to consider is the fact that digital signs can easily change between multiple layouts. That means in the space of one traditional sign, you could digitally rotate five or six designs at specific intervals. If you wanted to show all those ads traditionally, it would take up much more room.
Of course, the main thing that makes traditional and digital signs different is their dynamic levels. Digital signs can have bright colors, animations, and even sounds that make them stand out even more than a static sign would. Traditional signs can use vivid imagery to catch people’s attention, but they can’t quite compete in this category. However, there are times that simplicity is more important for certain signs, which is why you shouldn’t count traditional signs out just yet.
Unfortunately, both types of signs have noticeable downsides regarding how eco-friendly they are. When you need to change a traditional sign, you have to throw the old one away. Plus, it takes a lot of energy to make a new sign. While digital signs can avoid this due to their ability to easily change images when needed, they use up a lot of energy to display images.
Not all hope is lost, though. Traditional signs can use bio-degradable materials so that you won’t have to worry when throwing them away. You can take steps to reduce the energy usage of digital signs as well by turning down the brightness a bit and turning the screen off when it’s not needed.
Obviously, the thing that everyone wants to know is how much these signs cost. Digital signs have a considerable upfront cost in addition to the general electricity bill they rack up. However, that doesn’t mean they’re the worse option in this category. Even though traditional signs are much cheaper upfront, that more negligible cost will rack over time and eventually reach a point when it overtakes the cost of digital signs.
Now that you’ve read through our guide on what to know about traditional and digital signs, it’s time for you to decide which one you want to utilize. Fortunately, our custom sign company can help you actualize whichever sign you choose to go with. We can help you bring your advertising and branding visions to life through our signage.
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