Branding your company is an effective marketing strategy. Your brand is a direct reflection of everything your business does and sells. Staying on brand is important for the success of your company, and that means never straying from the brand in all ventures. Given the impact of branding, getting signage right becomes even more important. Even in the digital age, signage is valuable because it reaches a wide audience of current, new, and potential customers. Knowing what to consider when choosing signage for your company will help you stay on brand and create an effective marketing strategy.
Be First and Fresh
Companies are constantly competing for the attention of viewers. That’s why it’s important for your sign to be fresh, original, and different from your competitors. Creating signage that looks like all the others won’t get your company noticed; you must stand out from the crowd. The best way to do that is to use unique patterns, designs, and images that will set your company apart from the competition.
Create a Theme
Creating a well thought out theme for your signage will get it noticed. When creating your theme, don’t stray too far from your brand. Include one or two fonts, a color scheme, and images in the same theme. Be consistent in all the signage so people can easily recognize your signs and your brand.
Mind the Size and Shape
Bigger isn’t always better, especially when making signs. You want your sign to have an appropriate size for the space it will occupy. An outdoor sign that will hang high on the side of a building should be big, so customers can see it from a distance. That same sign won’t work as well indoors. Before you order a sign, think about where you plan to put it and make sure to size it accordingly.
Location, location, location seems to be the most important thing to consider when choosing signage. Where you put the sign will have a direct impact on who sees it. A massive billboard next to the highway will have more viewers than a small sign next to the cash register. Hanging a sign from your building that is obstructed by a tree doesn’t do much good. Think long and hard about where you want to place the sign and scout locations to find the best possible spot.
Atlanta Custom Signs is your hometown sign company in Atlanta, GA. We are family-owned and operated and have the experience and knowhow to create custom signs for you. Contact us today!